Clean Edge Razor Splitting Hairs in Product Positioning Essay Example for Free

impudent Edge Razor Splitting Hairs in Product Positioning EssayParamounts stark nakedest non-disposable razor, houseclean Edge, has brought a new hope for the company whose other products are either on the mature stage of product life cycle or on the declining stage. Clean Edges improved design provides superior performance and hence the top management is extremely excited. They need to come up with a marketing strategy including product investing, brand name marketing budget allocation for the upcoming launch. Another area of concern is how to deal with the cannibalization effect on the other range of non-disposable razors sold by Paramount. It is very important to come up with a suitable strategy to make the product successful in the market. Through a proper economic analysis considering the razor market and the facts available, we have come up with a conclusion that Paramount should position Clean Edge in the Niche Segment. Statement of the ProblemsParamount needs to co me up with a marketing strategy to effectively position its new musical note of technologically advanced non-disposable razors. Over the last five year years the industry has seen major advancements in the male grooming industry with the entry of new formidable players turning on the heat for the existing market leaders. Some of the major highlights include * Male specific grooming products seem to have outpaced the proceeds in womens beauty market and have become more mainstream * In the male grooming product category, the replacement cycle of razors and cartridges have thinned* Advertising expenditures in the category have been rising faster than retail market sales * The demand has had a cumulative effect on engine room as newer advanced products have hit the market resulting in approximately 5% growth per year from 2007 to 2010 * Super-premium segment has experienced significant growth with many product innovations By 2009, Paramount had already established itself as a glob al consumer products giant having expertise in Health, Cleaning, Beauty and Grooming. This helped the company to quickly position itself as a trusted brand in the non-disposable razor market. Capitalising on its reputation it offered its products By 2009, the replacement cycle of non-disposable razor cartridges had shortened due to consumers toilsome out new products. The challenge with Paramount was that two of its mainstream products Paramount Pro and Paramount Avail had not introduced any significant technology innovations since 2005. However, its competitors, especially effulgence is on the verge of launching Naiv razor which promises a better shaving experience.

4P Marketing Essay Example for Free

4P Marketing Essayhese are the basic elements of the MARKETING PLAN for any business. PRODUCTThe business has to produce a product that people want to buy. They use up to decide which market segment they are aiming at age, income, geographical location etc. They then have to antitheticiate their product so that it is slightly different from what is on offer at present so that people can be persuaded to give them a try. PROMOTIONCustomers have to be made aware of the product. The cardinal main considerations are target market and cost. A new business will non be able to afford to advertise on interior(a) television, for instance and would not wish to because its market will be local to start with. Leaflets, billboards, advertisements in local newspapers, Yellow Pages and word of mouth would be more(prenominal) appropriate. PRICEThe price must be high enough to cover costs and make a profit but low enough to attract customers. thither are a number of possible pricing strateg ies. The most commonly used are PENETRATION determine charging a low price, possibly not quite covering costs, to gain a position in the market.This is quite popular with new businesses trying to get a toehold. CREAMING the opposite to penetration pricing, this involves charging a deliberately high price to persuade people that the product is of high quality. Luxury car makers often use this strategy COST PLUS PRICING this is the most common form of pricing. Costs are totalled and a margin is added on for profit to make the total price. PLACEThe business must have a location that it can afford, and that is convenient and suitable for customers and any supplier. The Marketing mix is a set of four decisions which need to be taken before presentation any new product. These variables are also known as the 4 Ps of marketing. These four variables help the firm in making strategic decisions demand for the smooth running of any product / organization.These variables are Product

Clinical Outcome after DMT Discontinuation

Clinical Outcome afterward DMT DiscontinuationBackground Stable disease course may prompt consideration of disease-modifying treatment (DMT) discontinuation in relapsing-remitting multiple sclerosis (RRMS). Objective To investigate the clinical come income after DMT discontinuation and to identify predictive factors supporting decision-making. Methods We include 221 RRMS patients, who discontinued DMT after 12months and had authenticated abide by-up 2long eon after discontinuation. Hazard ratios (HRs) with 95% confidence intervals (CIs) regarding relapse and disability feeler after DMT discontinuation were calculated from Cox retroflexion models. Results Age 45 long time at discontinuation (HR=0.47, CI=0.23-0.95, p=0.038), absence seizure of relapses for 4years on DMT before discontinuation (HR=0.29, CI=0.10-0.82, p=0.020) and absence of contrast enhancing lesions (HR=0.46, CI=0.28-0.78, p=0.004) were separate predictors of absence of relapse after discontinuation. Age 45yea rs and absence of relapses 4years on DMT combined had an HR of 0.06 (CI=0.01-0.44, p45 years and longer disease duration were signifi push asidetly associated with disability overture after discontinuation. Conclusion While freedom from further disease activity is gener solelyy unpredictable, there is a subset of patients (age 45years, DMT intake 4years without evidence of clinical or radiological disease activity) having a high likelihood of remaining relapse-free after DMT discontinuation. However, close clinical monitoring for recurrent disease activity is mandatory after discontinuing treatment.MS is an autoimmune, demyelinating, incendiary neurological disease that develops from a complex interplay of both genetic and environmental factors. The mechanism of demyelination in multiple sclerosis may be energizing of myelin-reactive T cells in the periphery. T cells are activated following antigen presentation by antigen-presenting cells such as macrophages and microglia, or B c ells. These T cells then crush out adhesion molecules, allowing their entry finished the blood-brain barrier (BBB). These invasive perivascular T cells can secrete proinflammatory cytokines, including interferon gamma and tumor necrosis factor alpha which precede to the inflammatory processes in the central nervous system. what is more, antibodies against myelin similarly may be generated in the periphery or intrathecally by activated B cells. current inflammation leads to epitope spread and recruitment of former(a) inflammatory cells (ie, bystander activation). Activated microglia may release free radicals, nitric oxide, and proteases that may contribute to tissue damage.In summary, MS has 3 characteristic features Inflammation leading to the infiltration of Perivascular lymphocytes into the central nervous system, demyelination of neurons and the subsequent formation of Central Nervous System lesions (Plaques)The CNS lesions mainly print the white matter and they are both d isseminated in time (DIT) and in space (DIS). White matter help transmit information between regions of grayish matter, where the processing occurs. Therefore symptoms of MS are highly dependent on the location of the lesion in the CNS.In 1996, 4 main types of MS were defined, be the culture Multiple Sclerosis Society, according to the clinical course of the disorderRelapsing Remitting Multiple Sclerosis (RRMS)Secondary modernized Multiple Sclerosis (SPMS)Primary Progressive Multiple Sclerosis (PPMS)Progressive Relapsing Multiple Sclerosis (PRMS)The treatments for MS are split into 3 main types that target 3 different aspects of the disease, viz. treatments for MS exacerbations/attacks, treatments for specific MS symptoms and treatments to prevent relapses and disease progression. The last group of treatments are the focus of this learning.Despite having no cure for MS there are treatments that significantly reduce both the frequency and severity of relapses in some patients and slow the progress of neurological deficits in MS. These are called Disease Modifying Therapies(DMT). The goal of these therapies is to falloff the extent of damage and scarring to the myelin sheath associated with relapse and in doing so prevent the progression of disease and are especially useful for patients with RRMS.This reading focuses on the first line injectable treatments, Beta interferons and Galatiramer Acetate. Interferon beta balances the expression of pro- and anti-inflammatory agents in the brain, and reduces the number of inflammatory cells that cross the blood brain barrier thusly it also improves nerve regeneration. Galatiramer acetate resemles myelin basic protein, thus acting as a decoy for the immune system to target and in doing so protects the myelin surrounding axons in the CNS.Despite their usefulness, DMTs are not suitable for all MS patients due to their side acts. Thus they are only impose to patients with RRMS or SPMS who meet certain criteria. Specifically, Beta interferon give rise to headache, chills, fever and pain and firing at injection site while, Glatiramer acetate results in redness and hardening of skin at injection site and rarely palpitations or flushing after injection. ascribable to these many side effects many patients who experience fewer or no relapses over a long period of time and hand over a stable disease course frequently enquire if they can discontinue their DMT without the bump of relapses coming back and the disease and disability progression of MS getting worse. Therefore this muse was intentional as an observational age bracket study that aimed to understand the effects of discontinuation of DMTs on the primary and secondary endpoints occurrences of relapses after discontinuation of DMTs and disability progression after discontinuation of DMTs respectively and thus and thus provide predictive criteria that may help clinicians and patients pip the decision to discontinue DMTs0-What is the research question?What is the Primary Outcome?The primary outcome of the study is understanding the effects of discontinuation of DMTs on the primary and secondary endpoints occurrences of relapses after discontinuation of DMTs and disability progression after discontinuation of DMTs respectively.What are the Secondary outcomes? The secondary outcome of the study was to use and analyse the findings derived from outcome one to discern any factors that would minimize the ill effect of discontinuation of DMTs and thus provide predictive criteria that may help clinicians and patients make the decision to discontinue DMTs.Is the research question clear and properly addressed?Yes it is as the paper aims to answer the question of whether discontinuation of DMTs in patients with RRMS would largely affect the clinical outcomes in any adverse manner and through that discern any predictive factors that may help clinicians and patients make the decision to discontinue DMTs.1 Are the methods v alid? 1a Details of Assignment of patients Are the inclusion and exclusion criteria clear?Patients for the study were selected form the Innsbruck MS infobase (IMSD), which contained 1708 patients, through a careful screening process. The exclusion criteria include patients with PPMS or SPMS, patients who received DMT for less than 12 months, patients who discontinued DMT for less than 6 months, patients with less than 2 years of follow up available and patients with a documented pregnancy during the follow-up period.After all these exclusion criteria were applied, the patients who still remained were included in the study, thus 221 patients were included in the studyWas randomisation done properly?Randomising before the aforementioned pickax process selection process could have influenced the decisions rough eligibility and introduced a first of submit and if a large number of randomly selected patients turned out to be ineligible it would have led to a very small standard su rface and thus significantly lowered the power of the study.Randomisation after the aforementioned selection process was not carried out for this study since this study was designed as an observational age group study and all the patients in the inclusion list were discontinuing DMTs due to one of 3 reasons indicated in the study namely adverse events, patients decision (including desire of pregnancy) or (3) stable disease course (subjectively defined by the treating physician and/or patient).Randomisation would have been more essential in a case date study that compared the effects of DMT discontinuation in one group against a matched control group of MS patients who continued winning DMTs. This is explored further in the future works section as a practicable continuation from and improvement on this study.Was assignment concealed from Drs? (at the assignment stage)Due to the fact that the study was designed as an observational age bracket study and the highly specific inclusio n criteria the assignment was not concealed from Drs.Was the sample size big enough?The sample size for this study comprised all the 221 patients in the inclusion list. This was a relatively small sample size for a cohort study. However considering the large numbers of exclusion criteria and the fact that the study focused on a specific subset of MS patients namely patients with RRMS who were being treated with each Interferon Beta or Galactemer Acetate for more than 12 months, who are not pregnant and had a greater than 2 year follow up, the study does have a high predictive power. For this subset of MS patients the studys results provide a good predictive power yet this does not extend to any MS patients international this subset.The usefulness of this study is further undermined by the fact that just a month before this was published a similar study was done by the MSBase Registry with a case control design looking at 426 DMT stoppers, which is almost double the sample size in this study thus providing a far larger power.1b Accounting for patients entered into the trialHow complete was the follow up? The median follow up period was 3.8 years with maximum follow up period being 26.9 years and minimum follow up being 2 years.How were patients disconnected to follow up dealt with?As part of the exclusion criteria, patients who were lost to follow up either due to discontinuation of DMT for less than 6 months or because patients had less than 2 years of follow up available or because patients had a documented pregnancy during the follow-up period were excluded from the study and thus also excluded from the calculation on the results of the study.How were patients not receiving assigned treatment (non-compliers) dealt with ?During the follow up period 69 of the 221 patients restarted DMTs after the 6 month cutoff imposed in the exclusion criteria. If DMT was restarted during this observation period, the primary endpoint was considered to be reached at the ti me point of reinitiation of DMT and thus the patients were still used for calculating the final results.Is there likely to be residual bias because of any of the above?Since information for the study was collected retrospectively at the first visit this does introduce a potential source of bias due to the lack of data completeness for some variables. Moreover, since this study was not conducted in a case control manner there is a possibility that important unmeasured variables could have had a confounding effect on the observed results.However, since data was collected prospectively from then on it serves to minimize any sources of residual bias by attempting to correct for any confounders.The fact that all the patients were selected from the Innsbruck MS database, which mainly represents the demographics of western Austria and its geographical catchment areas and the fact that there was no randomization carried out also introduces a potential source of selection bias and restricts the predictive power and usefulness of this study1c BlindingHow far was it carried out for patients, doctors, other study personnel?In this study blinding was not carried out as all eligible patients in the inclusion list underwent the same intervention which was the discontinuation of DMT. Furthermore, the fact that this study was designed as an observational cohort study meant that blinding was not entirely necessary1e Apart from experimental intervention were the groups treated equally?Apart from the discontinuation of DMTs all the other decisions slightly the patients care was left up to their respective doctors and any MS specific interventions or healthcare concerns, such as pregnancies, were noted in the regular follow ups.2. What are the results?2a Were outcomes measured in a standard valid reliable way ?The primary and secondary endpoints of this study were the occurrences of relapses after discontinuation of DMTs and disability progression after discontinuation of DMTs respectively.A relapse was defined as patient-reported symptoms or objectively observed signs typical of an acute central nervous system (CNS) inflammatory demyelinating event, current or prior to the visit, with duration of at least 24 hours in the absence of fever or infection, separated from the last relapse by at least 30 days.27 Disability progression was defined as a confirmed EDSS increase in 0.5 sustained for 6months. magnetic resonance imaging was only included in analysis if performed within a maximum of 6months prior to discontinuation of DMT (MRI at discontinuation) and if there was another MRI available for comparison performed 1-24months prior to MRI at discontinuation (MRI before discontinuation). MRI parameters obtained were increase in T2 lesion load and presence of gadolinium-enhancing lesions. Increase in T2 lesion load was defined as 1 either new or size-enlarged T2 lesion in MRI at discontinuation compared to MRI before discontinuation.2b Are results comparable at different sites ?These crietria for measurement and reporting of data helped standardize the measurement of the outcomes among the multiple study sites.2c How large was the treatment effect ?RelapsesPrimary OutcomeBivariate testing destineed a correlation between absence of relapses after DMT discontinuation and younger age at discontinuation (r=0.352, pThere was no association with disease duration (p=0.327).Secondary OutcomeROC analyses indicated dress hat possible cutoff values of 45 years for age at discontinuation (sensitivity 65%, specificity 85%) and 4 years for duration of DMT intake without a relapse (sensitivity 60%, specificity 81%)14/56 (25%) patients aged 45 years at discontinuation suffered a relapse after discontinuation of DMT compared to 84/165 (50.9%) of patients Age 45 years and absence of gadolinium-enhancing lesion before discontinuation of DMT were found to be independent predictors of absence of relapse after discontinuation of DMT, each about cutting th e risk for future relapse in half. Absence of relapses for a period of 4 years or longer on DMT reduced the risk of future relapse to under a third. Sex and EDSS at discontinuation did not have any significant impact. Patients aged 45 years with absence of relapses for a period of 4years on DMT had a cumulative hazard ratio (HR) of 0.06 (CI=0.01-0.44, pDisability ProgressionPrimary OutcomeBivariate analysis exhibited a statistically significant correlation between disability progression and EDSS at discontinuation (r = 0.212, p = 0.002), disease duration (r = 0.172, p = 0.004) and age at discontinuation (r = 0.123, p = 0.042), but not for duration of DMT, occurrence of relapses on DMT and presence of gadolinium-enhancing lesions.Secondary OutcomeAfter inclusion of these variables in a multivariate cox regression model, higher EDSS at discontinuation, age 45 years at discontinuation and longer disease duration were the only significant independent predictors of disability progression after discontinuation. Patients aged 45 years with absence of relapses for a period of 4 years on DMT did not have a significant reduction in their risk for disability progressionHow precisely is it measured (95% CIs)?Categorical variables were expressed in frequencies and percentages, parametric continuous variables as mean and 95% confidence intervals (95% CIs) and nonparametric variables as median and range.Comparisons regarding primary and secondary endpoints were made by bivariate correlations (Kendalls tau) and Fishers exact or chi-square tests as appropriate. Receiver operating characteristic (ROC) analyses were conducted to define the best possible cut-off values of continuous variables for prediction of the primary endpoint. Survival analyses were performed using cox regression models for comparison of prognostic factors over time and assessment of possible confounders. A two-tailed p-value 2d What is the clinical significance of the results and how precisely is it measur ed? The secondary outcome of this study has a higher clinical significance than the primary outcome. The results show that 3. Are the results applicable to your patient(s)?3a Are your patients similar to the study patients?3b Were all the outcomes that are of interest to your patients considered in the trial?3c Are the benefits worth the potential harms and costs? In the future a different study design can be used to tackle the same research question. A further case control study, like the one done by the MSBase Registry, that compared the effects of DMT discontinuation in one group against a matched control group of MS patients who continued pickings DMTs could be carried out to minimize any effects of confounders and biases that may have affected the results of the cohort study.A future cohort study could include a larger sample size that would be more representative of a larger proportion of the patients with MS. Choosing from a more diverse patient demographic would also provide a greater amount of predictive power over the cultural diverse population of MS patients that are found in the local anaesthetic London boroughs.A similar study could be repeated with a fully prospective design so as to eliminate any selection biases that may have arisen due the retrospective nature of initial data collection. Furthermore, the retrospective nature of this study also led to only 168 of the 221 selected patients having MRI data available within 6 months before discontinuation of DMT thus reducing the predictive and representative power of many conclusions derived from MRI comparison data. Thus, more little and complete analysis using MRI data could have been obtained if the study was designed to be entirely prospectively conducted without the retrospective data collection.Focus on newer DMTs Since this study only focused on the first line DMTs which only account for a portion of the RRMS patients receiving DMT future work can focus on the other available newer DMT s. The data on the post-injectable DMT disease course may not be generalisable to the newer agents thus it is essential to conduct DMT discontinuation studies on other unwritten or intravenous DMTs available to patients which have a larger range of side effects and arguably have more severe side effects.Furthermore even though this study provides some predictive criteria that may help clinicians and patients make the decision to discontinue DMTs, To definitively answer the question about safety of DMT discontinuation in this patient subset, a randomised trial is required. The first randomised DMT discontinuation trial in MS is was scheduled to start recruitment in 2016 and its findings should provide more conclusive evidence about the safety and viability of DMT discontinuation in the patient subsets identified in this study both in call of number of relapses and disability progression.

Employment Law and Human Resources

Employment Law and Human ResourcesChristopher SerranoWeek Two AssignmentWhat do you think are some of the f diddleors in the modern-day workplace that contribute to a theft of clock time? How can those factors be managed?Theft time occurs when an employee waste their time, such as taking extended breaks, arriving late, release early, unnecessary time and excessive mesh usage for non associate work. The biggest influences to the theft of time in a deskbound job is the uptake of internet for non related work purposes. It is very tempting for an employee to waste time when they are in from of a computer browsing online especially checking their social media status. One other major(ip) contributing cause to the theft of time is when an employee make their workday taking personal calls to deal with personal situations. Although these forms of theft of time can overlooked from the guardianship of the employer, there are things that a company can do to prevent employees from steal ing time.One of the most effective way to prevent theft of time is to block certain websites, such as social media outlets especially Facebook. When an employees notice that certain websites are block, they are less likely to visit that website again. Companies can too monitor their employees by implementing the use of time and attendance software with the use of biometric scanner that requires employees to check in and check out when they arrive, leave, take breaks, and lunch breaks. The use of biometric and attendance system will warrant that employees scan themselves in and out without the assistance of a co-worker do it for them.2. What does the word Whistleblower mean (legally speaking)? feast an example of whistleblowing.A whistleblower is a person who reports inside knowledge of illegal act occurring in a business and notifies the government of an unlawful act committed by that company. The Whistleblower Protection Act (WPA) of 1989 was enacted to safeguard workers who repo rt major violations of the law from being discharged or otherwise retaliated against by their employers. To cast aside for whistle-blower protection, an employee must provide a written disclosure regarding a violation of state or federal law through (1) mismanagement, (2) abuse of authority, (3) material waste of public funds, or (4) danger to public health and/or safety. (Moran, 2013)An example of whistleblowing is when the former CIA contractor Edward Snowden exposed the US Intelligence of collecting millions of internet data and phone records from the Americans.3. Retaliation has become one of the most often cited rationalitys for employees filing charges with the EEOC against their employers. Please define retaliation in the legal, employment sense and relieve when it is illegal. What can an employee do when they feel they have been retaliated against and for what reasons does retaliation rise to the level of an EEOC lawsuit?Retaliation is when an employee retaliates agains t its former employer for harassment and discrimation. If an employee feel that theyve been retaliated against, they can file a claim with Employment Equal Opportunity Commission for wrongful discharged. Although, here are several factors before filing a lawsuit which includes the seriousness of the violation, the typewrite of legal issues in the case and the wider impact the lawsuit (EEOC.Gov).4. During the course of a day, employee Jennifer Anniestown (an accountant) constantly opens and updates her Facebook account on her iPad, checks on her lottery ticket numbers, calls and talks to her produce for 30 minutes, her children for 10 minutes (she makes sure they get home safely every day) and her husband every afternoon for 15 minutes to see if he or she is making dinner that night. Her employer, Billybob Thornblower listens to each of her phone calls to make sure that she isnt talking to his wife, one of her steady-going friends, about his actions at work. (He is always hitting on the salesgirls, in a good-natured way.) Billybob ends up being fired for sexual harassment when one of the salesgirls complains. Jennifers new boss, Tracy, notices that Jennifer is doing a ton of personal work during company time. There is no written policy about this issue at the company. To date, Jennifers work is exemplary. She always has everything done in a timely manner and her books ease at the end of every day. What should Tracy do about this situation?Tracy should warn Jennifer of this behavior before reporting her to Human Resources. Even though Jennifer is very good at what she does and can get her assigned task done in a timely manner, Tracy should tell her that she is committing theft of time and wasting companys money by taking care of personal matters during companys time. If this behavior continues, Tracy should sit down with her and write her up for performance improvement review to give her one more opportunity before terminating her employment.5. Last month, Steven Smith was hired as the depository for lawyer Wayne Wright, who has a drinking problem. Waynes last secretary quit when Wayne tried to get her to go out with him on a date. So far, Steven and Wayne have gotten along peachy. Steven is subpoenaed to testify in the harassment lawsuit of Waynes former secretary, and says (under oath) that Wayne has treated him great, but that Wayne also admitted he had asked the secretary out on dates regularly and grabbed her inappropriately. Steven is telling the truth. A few weeks later, Wayne and his devoted lose the harassment case and have to pay the prior secretary stand pay and reinstate her to her job as part of the damages in the case. The firm terminates Steven so that they can put the old secretary back in her job. Steven asks you what you think he should do. What do you say?As an advisor to Steven, I would advise him not to retaliate because as part of the court order, Waynes firm have to reinstate the former secretary back in her job. I would also remind him that he was an at-will employee therefore his former employer doesnt require to give him reason as to why they let him go. Lastly, I will tell Steven to reach out to Waynes office and ask if he can use them as a reference and ask for recommendation for future employment opportunity since he had a good relationship with Wayne.ReferencesMoran, John J. Employment Law, 6th Edition. Pearson Learning Solutions, 01/2013.VitalBook file. register a Lawsuit. (n.d.). Retrieved, from https//www.eeoc.gov/employees/lawsuit.cfm

Effects The Newspaper Industry Media Essay

Effects The Newspaper Indus approximate Media EssayThe benefits aggregation run like Google News gain is that the data they put on the site have additional content and provides a broader view of the topic, industry and subject matter. That is what appeals to the readers, as they shadower skim through the important news they want to read and dont need to go through the unimportant news like in compositions or TV. Online news aggregation run like Google News atomic number 18 changing the way news is being advertised to people. Since the creation of Google News, it has become one of the trump innovations for the company in terms of subscriptions to their feeds and revenues they generate through readers. What Google does best is that it gathers interesting things and presents them in new ways to appeal to the vast audiences.Effects on the newspaper industryDuring the past decade, the Internet has become an important news source for most Americans. According to a study conducted by the Pew Internet and American Life Project, as of January 2010, nearly 61 percent of Americans got at least some of their news online in a typical day. (Isbell, 2010). This statistic shows us that there is a lot of reliance on the internet for news. People have forgone the handed-down practices of getting their news through newspapers, magazines and TV. Thus, there is a decline in the traditional media these days.News Corporations Rupert Murdoch and Associate Press Chairman Dean Singleton have reasoning to believe that the major cause of the decline in the traditional media is due to the rally of the news aggregators. According to this theory, news aggregators from Google News to The Huffington Post are free-riding, reselling and profiting from the factual information gathered by traditional media organizations at great monetary cherish. (Isbell, 2010). accumulation services threaten the print media because they are emerging as the new front page which people skim through every morning for headlines instead of sack to any single newspaper site. (Schonfeld, 2009).The other reasoning behind low print media numbers is that companies have started to advertise more on the sites as they cost much less as compared to advertising on the newspapers. The problem with newspapers these days is that there are about 20% top headline stories and the rest of the 80% is usually not relevant or uninteresting to the reader. Aggregation sites create loads and loads of important headlines from all over thus captivating the audience. The value not tho comes from skimming through the website material but clicking the links to the various headlines creates value. Of course newspapers are failing because you surely cannot capture the readers attention with moreover 20% news and the other 80% being irrelevant. Aggregation services use automated logarithms to get really good content, and thus its not only the front pages that captures the audience attention but the other pages ar e as interesting as the first one.Basically newspapers cater to the needs of a high class of people who earn higher than average income whereas aggregation services like Google News cater to every age group as anyone can access the news from anywhere with no fear of purchasing any material on the web they read. Plus, the cost of paper, ink, postage, and physical distribution will neer be a contender in a world of electronic communication. Therefore, newspapers are now creating websites for their readers and advertisers. The classified sections on the newspaper are being be because sites like Craigslist are seeking a share of the classified market. This shows that the task is becoming more difficult as newspapers try to serve a various audience of readers.Aggregation services are fast in staying up to date in their industries, track competitors, monitor industry blogs, and follow specific Websites. Aggregation services get the best of their data in a very speedy manner meaning tha t they get their news feeds as soon as a special event or news occurs. In short, newspapers are struggling to attract the customer base they once had due to technological advances on the internet.Aggregation services improving over the yearsI will take example of Google News and how they have approached online aggregation services. Google News over the years has improved and has grown smarter than many other aggregation services. They keep track of user behavior which is very important as peoples view and opinions change casual and is never on one thing. Google News uses a very different algorithm to that used for their Google search. Google News uses a closed business leader whereas their search railway locomotive uses an open index. Now, the difference is that in a closed index Google News will only capture the news related items, whereas in an open index the search engine will take everything into consideration thus reservation the database even bigger. Thus, Google News gets their information in a more real metre manner which is faster and becomes easier for users to find what they are looking for.Other aggregation services are also taking note of this and improving their services as well. Aggregation services are less concerned of what type of medium they will be using and are more concerned about making sure that the news continues to be flowing for example those enterprise journals, editorials and other things that can be seen in the newspapers. Therefore, their main concern or interest is to try and make sure that the news not only survives but thrives. The only way to ensure the speediest delivery of news to the audience, aggregation services use change algorithms to get these cluster of news out to the readers thought their internet sites rather than the traditional newspapers which takes longer and hold up to 60% of ad space.If we look at the pace at which the media is going online, news is the area which would benefit the most when it is onlin e. With something new happening every other minute, breaking news becoming a daily issue, with updates and alerts which require something more than the traditional media network, it is the time that the news gets online. Every time there is breaking news it is posted online for the internet users to stay in touch without any effort to do the same. (Chris Williams, n.d.). I mean the best way for a person to stay up to date with the latest information is to log in to one of the online sites and check the news rather than having the hassle of buying a newspaper or turning on the TV or the radio. It saves a lot of time for a person to do this.The competition to make the news more attractive is lesser in the online world, considering the fact that it is simpler in most ways than the print media. The print media requires you to come up with innovative ideas every other day to stay afresh in the emerging belligerent market. Comparatively, in the online news market the competition to stay new is less. (Chris Williams, n.d.). Therefore, sites like Google News and The Huffington Post dont really care whose site is better, but rather are interested that the news they are providing is being read by the audience and that it is getting to every person in a timely manner.

Love and what is needed for it exist as seen in two works Essay

enjoy and what is needed for it exist as seen in cardinal works deal is a deep emotional feeling toward a person. rage comes in many forms, each being expressed in slightly different ways. in that respect is the mothers revel which she has for her child a love of self, which aids in self preservation and self worth there is love sh ard abroad to friends and family members and love between a couple. Everyday we pass by people expressing affection and love, and partake in loving experiences with the people we encounter as well. People pass to think of love as just words, a term to signify devotion, many times this type of love disappears. The existence of true love stems set ahead than just four letters, and a lack there of can be viewed using two literary pieces. Love in my opinion can be defined as such love is like a lamp post, it shines in the midst of darkness, it lights your paths, and helps you to find your way every time. Love is kind, a comforter. It is not egoistic o r self contained, love is not limited, love suffers long and bears all things love never fails. A true evidence of love is implement. Love motivates action it causes you to be faithful, not loosing heart or changing your love. Love is not envious or resentful, but gentle and not easily provoked to anger. Love will cause you to act patiently. Without love none of those things would exist, life loses all meaning with a lack or loss of love, unfeeling and empty would be the state of each human being if love did not exist.Wendy Wassersteins, The Man in a case, is a short scene about two engaged people, with strikingly distinct personalities. The setting of this scene is a small garden in the village of Mironiski, during 1898. The characters in this work are Byelinkov and Varinka. The relationship in which Byelinkov and Varinka share is rather peculiar and their motivations for engagement dont seem to involve any aspect of love. Varinka is overly enthralled with marrying Byelinkov becau se she perceives him as a nearly adored school master and Byelinkov is concerned with the irony of his infatuation with Varinka. He even says their instructor, who teaches them the discipline and contained beauty of the classics, is in love with a sprite (Wasserstein pg 21). They are content with the nonexistence of love in their relationship, Varinka says until I met you I thought I wou... ...as taken care of by him, she longed for a different life, one much firmly rooted in the earth and not of an astronomers wife, whom only hears about the clouds. For true love to exist between people, love needs to become a motivation, which moves you to action each and everyday. Love embodies kindness, selflessness, long suffering, patience, gentleness and faithfulness. If love is absent or not reciprocated between individuals, their connection is diminished and will soon fade. Love is the core of any long lasting relationship. The dependence on love for relationships to thrive, marriage in particular is depicted in the previous works.Works CitedBoyle, Kay lotus-eaters Wife. Responding to Literature stories, poems, and essays. Ed. Stanford, A Judith. McGraw Hill 2003. 619-23Lewis, C.S. We Have No Right to Happiness. Responding to Literature stories, poems, and essays. Ed. Stanford, A Judith. McGraw Hill 2003. 724-28Wasserstein, Wendy. The Man in a Case. Responding to Literature stories, poems, and essays. Ed. Stanford, A Judith. McGraw Hill 2003. 17-22

Why the South Could Not Win the Civil War :: American America History

Why the southeasterly Could Not Win the Civil state of warEver since the day the South surrendered to the North in May of 1865, Americans have argued on why the South lost. Others argued that the South never had chance to win the war, in so far more than half a one thousand thousand people were killed, homes were lost and destroyed and families were torn apart. There are many theories to explain this, many arguing that the South never had a chance to win the Civil War to begin with, for the North out numbered and had better resources than the South at almost every point, militarily. industrially the South couldnt keep up in output of weapons, ammunition and other supplies. That is one of the main reasons the South looked overseas for help. Jefferson Davis knew that the South was at a harm so he looked to England and France. By the end of the war, the South had, more or less, plenty of weaponry still, but it just didnt have enough men to ingestion the guns. By getting either Engl and or France on the Confederate side, supplies would have been more plentiful and also it would have inevitably ended up doing heavy(p) damage economically to Englands maritime trade. However, the fact remained that foreign recognition was denied to the Confederacy in all its attempts. Another reason the South well fell pitiful of a victory was the obvious difference in population between the South and the North. The North at the time had twenty-two million men patch the South had a meager nine-and-a-half million, of whom three-and-a-half million were slaves. While the slaves could be used to support the war effort through work on the plantations, in industries and as teamsters and pioneers with the army, they were not used as a combat arm in the war to any extent. This cuts the Souths manpower by a third, leaving a fifteen-and-a-half million difference in the population of the two areas. Give the South fifteen-and-a-half million more possible soldiers, and the outcome would hav e been different. The right military strategy is the bring up to a war. In order for the South to win the war, they would have needed to apply what is now called a blitzkrieg strategy. This would have been a quick fatal attack on the North to follow up its early victories of Manassas in the East and at Wilsons Creek and Lexington in the West.